I build the growth infrastructure that turns acquisition channels into compounding revenue engines — combining systems thinking , technical depth, and AI fluency so that paid, SEO, and product analytics work together instead of in silos.¹
Growth — Employee #1
2020 – 2021
Built the growth function from scratch. Scaled patient acquisition from 0 → 175+ daily visits and annualized GMV from $0 → $2.3M in 8 months via Google SEM.
First Growth Hire
2022
Scaled programmatic SEO from 29 to ~2,700 patient applications/month at $0 marginal CAC (93×, +97% avg MoM). Helped secure a $7M Seed Round.
VP Growth
2021 – 2022
Drove 240% email subscriber growth in under a year by rebuilding the Meta Ads funnel from scratch — new creative approach, native lead forms, closed-loop attribution — and cutting cost-per-subscriber in half.
Mobile Growth
2023
Drove 100K+ organic downloads in year one with $0 paid budget by architecting the full data infrastructure (Amplitude, Segment, AppsFlyer) and scaling a content-led acquisition engine.
How I solved unit economics to scale a portfolio of local media brands from 50K to 170K+ subscribers — by personally taking over Meta Ads from an underperforming agency, building closed-loop attribution pipelines between ad platforms, middleware, and CRMs, and cutting cost-per-subscriber in half.²
A real test where the aggregate result picked a winner — and the segmented data revealed a paradox that would have silently eroded our unit economics. A case study in why winners aren't always winners, and how to design experiments that don't lie to you.³
An AI-assisted attribution audit tool for growth teams. Real browser sessions diagnose cross-domain tracking gaps, click-ID and first-party cookie persistence, UTM continuity, duplicate events, and Segment/GTM implementation issues — then export a ready-to-ship implementation kit.
“Know your funnel is telling the truth.”
10–12 production-ready event definitions generated from page analysis. Includes event names, properties, intent, and lifecycle stage.
Real browser session intercepts actual Segment, GTM, and GA4 payloads. Compares against your spec — identifies exact and fuzzy-matching gaps.
Cross-domain tracking gaps, click-ID and first-party cookie persistence, UTM continuity, and duplicate event detection — mapped to revenue exposure.
Ready-to-use analytics.js functions and TypeScript types with IDE autocomplete. Exports to Segment Protocols, GTM JSON, and Markdown.
Bachelor of Arts · A.B. · 2010 – 2014
Before working in Growth Marketing roles at VC-backed startups, I founded a performance marketing company at age sixteen that generated $100K+ in revenue for companies like Netflix and Groupon.⁴